The substance that has the most effect upon our culture and upon our lives is completely invisible. We can only see its effects. This substance is information.
Science started out as an offshoot of magic. The two became completely divorced from each other and bitter enemies. Although I tend to think that at the present moment the two are growing back together again. I was reading recently that people at the cutting edge of quantum physics believe that information is a “super weird substance” to quote the actual phraseology, which underlies everything in the universe, which is more fundamental than gravity or electromagnetism or the two nuclear forces.
This would tend to suggest that our entire physical universe is the secondary by-product of a primal information. Or to put it in more magical acceptable terms: “In the beginning, there was the word.”
~ Alan Moore
A multi-media label founded by DJ Greg Wilson, Super Weird Substance deals primarily with balearicpsychedelicdubdisco recordings whilst, on the live side, hosting sixties styled ‘Happenings’ that include talks, art, bands and DJs. Announcing its presence last year – via the good vibes life-affirming mixtape Blind Arcade Meets Super Weird Substance In the Morphogenetic Field – the label will begin releasing a sequence of new recordings in June 2015.
Having amassed a posse of crack musicians and singers, SWS now boasts the sassy swagger of Sweet Tooth T, the gruff gravitas of The Reverend Cleve Freckleton & The Sinners and the manic magic of Kermit Leveridge & The Super Weird Society, not to mention the vocal force of nature that is The Reynolds.
Eight singles in all will be released during the summer, the label setting out its stall ahead of albums in late 2015 and 2016, whilst a showcase all-day Happening at Festival No.6 in Portmeirion takes its live ambitions to a new level – similar festival Happenings throughout the UK and eventually Europe and beyond the objective.